The Jimmy Russell Wild Turkey Experience

Legacy Meets Immersion — Lawrenceburg, Kentucky

📍 1525 Tyrone Rd, Lawrenceburg, KY

Perched above the sweeping banks of the Kentucky River, the Jimmy Russell Wild Turkey Experience is more than a visitor center—it’s a full-scale bourbon immersion honoring one of the greatest master distillers in history. Named for Jimmy Russell, who’s spent over 70 years perfecting bourbon, the experience combines interactive history, panoramic views, world-class tastings, and some of the most comprehensive bourbon tours in Kentucky.

Whether you’re on the Kentucky Bourbon Trail or planning a standalone stop, this newly expanded destination is a must-visit for anyone who wants to explore the craft, character, and legacy of Wild Turkey.

🥃 Bourbon Tours & Experiences

🔍 The Wild Turkey Distillery Tour

A guided journey through the entire bourbon-making process—from grain to glass.

  • Tour the working distillery, including the massive column stills and fermentation tanks

  • Visit the on-site rickhouses where barrels age in natural Kentucky conditions

  • Learn about Wild Turkey’s signature high-rye mash bill and traditional barrel char process

  • Ends with a tasting of core expressions including Wild Turkey 101, Rare Breed, and Russell’s Reserve

📅 Offered Daily | 🕒 ~1 hour
🎟️ Reservation highly recommended

🪵 Rickhouse & Russell’s Reserve Maturation Tour

A deeper dive into barrel aging, maturation, and single barrel selection.

  • Walk through an aging rickhouse

  • Explore how Kentucky’s climate influences flavor development

  • Sample expressions from Russell’s Reserve and Master’s Keep

  • Learn the art of barrel selection from the Russell family perspective

📅 Limited availability | 🕒 ~75 minutes
🎟️ Ideal for seasoned bourbon fans

🍸 The Generations Cocktail Experience

Located in the new Generations Lounge, this premium experience blends mixology with storytelling.

  • Enjoy curated bourbon cocktails with a view over the Kentucky River

  • Hear the story of three generations of Russells and their impact on the brand

  • Optional add-on: a flight of rare Wild Turkey pours, including limited releases

📅 Friday–Sunday | 🕒 ~1 hour
🎟️ Reservation recommended; 21+ only

🥃 Private Tasting Rooms & Vintage Flights

For collectors and connoisseurs, intimate tasting rooms provide a quiet space to explore:

  • Vertical tastings of Russell’s Reserve

  • Master’s Keep Collection flights

  • Guided comparisons of Wild Turkey 101 vs. barrel-proof expressions

  • Seasonal or limited bottlings, often available only at the distillery

📅 Available daily | 🕒 30–60 minutes
🎟️ Add-on to your tour or book separately

🌉 Scenic Sipping & Southern Hospitality

🍃 Outdoor Pavilion & Bourbon Bar

Sip Wild Turkey overlooking the Jo Blackburn and Young’s High Bridges. The open-air setting offers one of the most picturesque bourbon bars in Kentucky. Rotating selections from Wild Turkey, Russell’s Reserve, and Longbranch available.

🧭 What Makes the Experience Unique?

  • Legacy-rich storytelling led by seasoned bourbon guides

  • Expanded tour formats for beginners and bourbon aficionados

  • A rare chance to meet Jimmy Russell himself, who frequently visits and mingles with guests

  • Access to exclusive, distillery-only bottles from the Russell’s Reserve Single Rickhouse Collection and Master’s Keep line

  • Modern, interactive exhibits that bring bourbon history to life

🛍️ Shop Rare Bottles & Bourbon Merchandise

Explore a beautifully curated shop featuring:

  • Apparel, barware, and Russell family memorabilia

  • Limited-edition and distillery-exclusive bourbon bottles

  • Signed bottles (when available) and personalized merchandise options

🕰️ Hours of Operation

  • Monday–Saturday: 9 AM – 5 PM

  • Sunday: 12 PM – 5 PM

🎟️ Book tours at: wildturkeybourbon.com/visit

🔥 Start or End Your Bourbon Trail Journey Here

The Jimmy Russell Wild Turkey Experience isn’t just a distillery visit—it’s a masterclass in bourbon tradition and innovation, set against one of the most beautiful backdrops in bourbon country. Come for the views, stay for the whiskey—and leave with a deeper appreciation for one of Kentucky’s most legendary families in bourbon.